The iSi Credibility Platform™

In business, the goal has always been CREDIBILITY - to get consumers to believe YOUR message instead of your competitor's, and for a long time the "strategy" was massive amounts of repetitive exposures. Yes, there were a few stellar creative geniuses - but by and large the strategy was always "exposures by the ton," and for a while, consumers appeared to believe the companies with the most ads. Whether it ever really worked that way is irrelevant, because it doesn't work that way now.

Today, consumers are bombarded by 5,000+ ads and commercials every day and they are armed with the most sophisticated ad-blocking technologies in history. Adding another ad to that pile is, well, adding 1 to a pile of 5,000. With those odds, companies go broke every day trying to use exposures to build CREDIBILITY.

In 1995, iSi discovered how to deliver Credibility at the Point of Need™.

The iSi Credibility Platform™
iSi created a Credibility Platform™ that provides consumers with faster, easier access to the information, products, and services they want from an independent, third-party, higher authority source they perceive to be more credible and authentic than anyone else.

iSi's Credibility Platform™ enables companies to provide a fundamental consumer need and save consumers time and money by providing them with the information they want, when they want it, from an independent third-party they believe - Credibility at the Point of Need™.

Genuinely helping consumers "at their point of need" dramatically increases consumer CREDIBILITY, which increases the efficiency and effectiveness of ALL consumer communications, generating substantial benefits for both the companies and consumers.

In addition, companies create a substantial competitive advantage and establish a “consumer information bond” by helping consumers save time and money. This “consumer information bond” creates an implicit obligation, much more powerful than any ad or commercial.